Paid Search Programs Finally Growing Up
The search industry has come a long way since the days of running poorly targeted banner advertisements on search results pages. Enhanced keyword targeting capabilities and powerful new bidding and...
View ArticleGoogle's Patent Application for Click-to-Call Advertising Published
Prospective product announcements should not be inferred from our patent applications. A newly published patent application (first filed on June 30, 2004) shows that Google is looking to patent a...
View ArticleMobile Search: Time for a Hearing and Vision Checkup
Mobile innovation is accelerating, including voice search, barcode scans, augmented reality, and other more intuitive search inputs. Will mobile software finally grow into the inherent capabilities of...
View ArticleInternal Link Housekeeping
To get the best from your internal link strategy, it's a good idea to perform regular housekeeping checks looking at these three areas.
View ArticleHow Social Media Affects Paid Search
As AdWords and +1 evolves, Google will monetize not just what you do, but who you are. We've only seen the tip of the iceberg of how social media will impact paid search advertising.
View ArticleFacebook Ads’ Best Kept Secret: Occupation Targeting
How to tap into the professional interests of Facebook's 100 million users. Tips to find Facebook users who are likely to have an interest in the products your selling, based on their current or...
View ArticleFacebook Marketing Tactics: 3 Ways of Pinpointing Your Audience
At SES Toronto, Marty Weintraub identified three classes of Facebook targeting tactics that every social media marketer ought to have at their disposal. Literal, competitive and inferred targeting...
View Article15 Search & Social Takeaways from SES Toronto 2011 #sesto
Twitter, Facebook, LinkedIn, Panda, Google +1, optimization, mobile... SES Toronto had all the tips, tricks, and takeaways. Here are just a few search and social media highlights from the sessions,...
View ArticleFacebook’s Cookiegate: Controversial Tracking Cookie is Back
Remember the tracking cookie Facebook exposed by Australian hacker Nic Cubrilovic last week - the one Facebook disabled? Well, it’s back and it’s doing exactly what it’s meant to do, according to...
View ArticleHow Facebook Tracks Users
What does Facebook know about you? Facebook tracks and compiles data differently, depending on whether you're a logged in member, logged out member, or a non-member. Facebook does keep a running log of...
View ArticleWhat ‘Doctor Who’ Can Teach Search Marketers
What does a 49-year-old television show about a time traveling alien with a British accent have to do with search marketing? There are several surprising similarities, such as the importance of using...
View ArticleSemantic Search: The Eagle Has Landed
Schema.org and the Knowledge Graph signal that a paradigm shift has already begun. Developing a firm grasp of how semantic search is influencing your specific entity type has become a necessity. Here’s...
View ArticleFacebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet
We examine the recent sensational news coverage suggesting that Facebook ads are being overwhelmingly targeted by bots. Do the numbers stand up to scrutiny? What are the consequences for advertisers?...
View ArticleMobile & Local Join the Big Data Movement
A new batch of companies are bringing more data into the picture by layering in historical behavior, demographics, or users' movements. The goal is to bring more context to a given device, or to a spot...
View ArticleAudience Targeting in Mobile: 4 Key Elements of Context
Looking to deliver the most relevant mobile ad experience possible? Learn how four key mobile context elements – location, time of day and week, user behavior, and weather – can increase user...
View Article8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable...
View ArticleGoogle Patents Pay-Per-Gaze Advertising
The patents show images of a Google Glass-style headset, which would keep track of users' eye movements to create a "gazing log" for advertisers and a sensor that keeps track of pupil dilation in order...
View Article13 Metrics Every PPC Report Should Have
Metrics can be tied back to four basic lifecycle stages of attracting, engaging, converting, and renewing. Let's look at how these stages can apply to your PPC efforts. Depending on the frequency of...
View ArticleFacebook Ads’ Best Kept Secret: Occupation Targeting
How to tap into the professional interests of Facebook's 100 million users. Tips to find Facebook users who are likely to have an interest in the products your selling, based on their current or...
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